Legal Literacy – The Proliferation of brand beauty or skincare in Indonesia makes business owners continue to compete in attracting consumers. Various claims of benefits are presented as an effort in marketing and increasing sales.

However, the lack of supervision regarding the standardization of product quality has led to the widespread distribution of skincare illegal products. This certainly harms consumers because it can cause dangerous side effects.

This article discusses the phenomenon of skincare illegal products and legal protection for consumers who use them.

The Phenomenon of Skincare Illegal

The increasingly massive emergence of various beauty products is indeed a challenge for business actors to attract consumers. Not infrequently, over branding carried out by companies skincare often makes it difficult for people to determine which products are truly of high quality.

The era of free trade has resulted in high levels of fraud by business actors. In order to gain business profits, they promote skin care that does not follow distribution standards. Currently, many skincare products have been found that are priced cheaper than the market price because the Food and Drug Supervisory Agency (Badan POM) has not issued a distribution permit.

These skincare products are not only illegal, but also have serious effects on facial skin if used for a long…